PERSONAL, PHOTOGRAPHERS

Digital Facelifts: The Anatomy of a Website Revamp

07.27.2011

Don’t worry, I don’t think I would ever get a real facelift. I’ve seen one too many episodes of Nip/Tuck. And various episodes of the Real Housewives. I pretty much always want to have the ability to lift my eyebrows and have my forehead move. Just sayin’.

However, I did give my website a mini digital facelift. Over the next few weeks, I will be updating my galleries and adding new photos from recent shoots. Thanks to my amazing website provider, Showit, I can make changes like this and have my website really reflect me!

Here is what my website looked like up until about February of this year. When I first published it with Showit, I just loved it. It was bright, happy, and fun.

BEFORE (published in October 2009):

But then I went to WPPI this year, and had a critique of my website done. One of the comments was that it looked like a children’s photographer website. And I don’t photograph kids. I only photograph children of past clients, and weddings is my main focus. I was starting to feel like it just wasn’t me anymore. Like, it was just too loud, and if you know me, I’m not really what you’d call loud. I also wanted my site to be more sophisticated than childish, but not too stuffy or boring. So, after taking in the comments and constructive criticism, I made some initial changes. I toned down the color, took away the extra flowers, and made the front page more interactive.

AFTER (about six months ago):

Dallas Wedding Photographer Catie Ronquillo Old Website

After these changes, I felt like there was just something missing. Something that wasn’t quite there yet. I really want my website to be a reflection of myself and my personality so that prospective clients can get a feel for me before we’ve even met. If they spend enough time on the site, they’ll know that I have an unhealthy obsession with Red Velvet Cake, love wearing flip flops, and accessorize with chandelier earrings. So I put together a website inspiration board to see how I wanted things to translate to the web.

The blue color seemed a little too muted for me, so I started scoping out background textures. A little search on Google goes a long way and I found the linen texture in a light blue. Perfect! I also wanted to make the navigation as simple as possible, because too many choices means too many decisions, so I streamlined the menu. I also added a call to action with the “Now Booking for 2012” button, which will take clients to my contact page.

AFTER (currently):


Now I finally think that my website is on the way (there are still a few tweaks to work on!) to being just how I want it to be. I like it so much better than what it was two years ago, and even six months ago! I love the flexibility of Showit and how it is so easy to customize. I hope that it is MUCH easier for prospective clients to navigate and find things. I think this website is much more of a reflection of who I am. I hope to down the line add an intro video to welcome new clients from the opening of the website.

And you may see some changes to the blog in the next few weeks. Don’t worry, it’s still all me, just new and improved!

Happy Wednesday!

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4 Comments

  • Reply Lauren | Palm Papers 07.27.2011 at 1:51 pm

    Love the changes Catie!

  • Reply Mary Marantz 07.28.2011 at 4:17 am

    LOVE it Catie!! It looks so awesome!

  • Reply Lydia 08.01.2011 at 12:25 pm

    Catie, the changes look awesome, and yes, so much more you! I’ve been working on redoing parts of my site for forever, and you inspire me to keep going and actually finish! For now. 😉

  • Reply kate @ undeniable style 08.19.2011 at 6:22 pm

    I love the new look! I wish I could change my site so easily 😉

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